About Strategic Roofing:

At Strategic Roofing, we believe that a roof is more than just a structure—it’s the primary shield for your home, your family, your business ,and your peace of mind. Based in Clearwater, Florida, we have dedicated ourselves to redefining what it means to be a local roofing contractor by prioritizing transparency, technical mastery, and unwavering integrity.

As a locally owned and operated company, we are permanent fixtures in the Clearwater community. Unlike "storm chasers" or pop-up roofers working under borrowed licenses, we are here to stay. We have built our reputation on being present and accountable, ensuring that we will be here for you today, tomorrow, and for many years to come.

Our Story: A Powerhouse Partnership

Strategic Roofing emerged from a powerful synergy between two local pillars: Scott Cole, our veteran license holder with a lifelong commitment to the Clearwater roofing industry, and the partners of FSI, a premier Pinellas County insurance agency renowned for its gold-standard customer service.

By joining forces, we have combined Scott’s decades of specialized, hands-on roofing expertise with the robust resources and professional Strategy of FSI. This partnership was forged with a singular goal: to build a roofing company that doesn't just promise quality, but guarantees it through every shingle laid and every client interaction.

Why We Built Strategic Roofing

For years, Florida Strategic Insurance (FSI) sought a roofer they could wholeheartedly recommend to their clients—someone who shared their commitment to ethical business practices in an industry where many contractors unfortunately take advantage of insurance carriers. That search ended on a local softball field, where Scott Cole and FSI partner Dave bonded over watching their daughters play together.

Through countless conversations in the bleachers, a foundation of trust was built. Once the FSI partners recognized Scott's deep technical expertise and personal integrity, they saw an opportunity to help him scale his vision. Strategic Roofing was formed as the perfect marriage of skills: Scott provides the specialized roofing leadership on-site, while the FSI partners apply their business professionalism to manage the daily operations, processes, and client communication.

We noticed a gap in the Clearwater market. Homeowners were often faced with a choice between small, under-resourced contractors or large, impersonal corporations. We decided to bridge that gap.

By merging Scott Cole’s technical leadership with FSI’s operational excellence, we provide:

The Personal Touch: We are Clearwater locals who understand the specific challenges of Florida weather.
Institutional Strength: We have the backing and stability to ensure we’re here for the long haul—honoring warranties and standing by our work for years to come.

Our founders: Scott, Chris, Mike, Dave

The Most Trustworthy Roofer in Clearwater

"Trust" is a word many companies use, but few define. At Strategic Roofing, we define trust through three core pillars:

Our Strategy

Expert Supervision

With Scott Cole at the helm as our license holder, every project benefits from a level of technical scrutiny that's rare in our industry. We don't just meet Florida building codes; we strive to exceed them. We meet as a company weekly to strategically plan each project before its commencement, ensuring everyone is on the same page. We proactively address any concerns regarding a project, collaborating with project supervisors to ensure nothing is overlooked.

Transparent Communication

We believe a confused customer is an underserved customer. From the initial inspection to the final walkthrough, we provide detailed reports, clear pricing, and honest timelines that eliminate the guesswork often associated with home improvement. To maintain this clarity, our dedicated in-office staff serves as your consistent point of contact, reaching out proactively with real-time updates regarding scheduling or project milestones. Our sales coordinators are driven by a commitment to professionalism, respecting your time by ensuring they are punctual for every consultation and responsive to your inquiries. On-site, our project supervisors act as your direct advocates, overseeing every detail of the installation to maintain a safe, clean, and respectful work environment for your family throughout the entire process.

Community Commitment

Clearwater is not just our service area; it is our home. We live in the same neighborhoods we serve, which means our commitment to quality is personal—we see the results of our work every day while driving through the community or visiting local businesses. We aren't "storm chasers" who arrive after a hurricane only to disappear once the checks are cleared. Instead, we are your neighbors, dedicated to being here for the long haul to handle everything from minor maintenance to warranty support years down the road. We treat every home we work on with the same care and precision we would apply to our own roofs, understanding that our local reputation is our most valuable asset. By refusing to cut corners, we ensure that the trust our community places in us remains as solid and enduring as the roofs we build.

Where you can find us

The Owens Corning Platinum Preferred Advantage Strategic Roofing is proud to be an Owens Corning Platinum Preferred Contractor. This distinction is awarded to only the top 1% of roofing contractors in the nation. For you, this means: Exclusive Warranties: Access to the Platinum Protection Roof System Limited Warranty, providing the highest level of coverage and peace of mind. Verified Quality: Our workmanship, reliability, and financial stability have been rigorously vetted by the industry leader in roofing materials. Expert Installation: Our teams are trained in the latest technical standards to ensure your roof performs at its peak for decades.

As a GAF Gold Elite Commercial Contractor, we belong to an exclusive tier of roofing professionals that represents a small fraction of the industry nationwide. This credential is far from a simple membership; it is a hard-earned distinction awarded only to contractors who undergo a rigorous annual vetting process, demonstrating a proven track record of financial stability, proper licensing, and superior installation excellence. For our clients, the primary benefit is the ability to offer the GAF Diamond Pledge™ NDL (No Dollar Limit) Roof Guarantee for up to 25 years. Unlike standard warranties, an NDL guarantee means that in the event of a leak or defect, GAF covers the cost of both materials and workmanship with no cap on the dollar amount for repairs. By choosing a Gold Elite contractor, you aren't just getting a roof; you’re securing a manufacturer-backed investment that eliminates the risk of unexpected repair expenses for decades to come.

As a Polyglass Premio Select Contractor, we have earned one of the most rigorous and sought-after designations in the commercial roofing industry. This credential is not a status that can be purchased; it is granted only to an elite group of contractors who consistently meet Polyglass’s strict requirements for high-volume installation, financial stability, and technical mastery. For our clients, the most significant advantage is our exclusive ability to offer Full System NDL (No Dollar Limit) Warranties. While standard contractors are often restricted to basic material warranties—which leave property owners vulnerable to skyrocketing labor costs—our "Select" status allows us to provide a manufacturer-backed guarantee that covers both materials and workmanship without a cap on repair costs. By partnering with us, you are securing a roof installed to the highest technical standards using advanced ADESO® and CURE Technology®, fully supported by a global leader in waterproofing for decades to come.

Strategic Roofing: Professional Memberships & Community Involvement

Pinellas Park Chamber of Commerce

Strategic Roofing is a proud, active member of the Pinellas Park Chamber of Commerce. By partnering with this essential community organization, we stay deeply connected to the residents and fellow business owners of Pinellas Park. This membership allows us to contribute to local economic growth and ensures that our roofing services remain a trusted staple for the families and businesses that make this area thrive. View Our Chamber Profile →

Ybor City Chamber of Commerce

Deeply rooted in the rich history of the Tampa area, Strategic Roofing maintains a professional membership with the Ybor City Chamber of Commerce. Ybor City is a cornerstone of our region's heritage, and we are dedicated to preserving its unique architectural landscape through high-quality roofing solutions. Our involvement with the Ybor Chamber reflects our passion for supporting the local culture and the unique commercial needs of Tampa’s historic districts. View Our Chamber Profile →

South Tampa Chamber of Commerce

As a member of the South Tampa Chamber, Strategic Roofing is part of a dynamic network of professionals dedicated to making South Tampa a premier place to live and work. We value the opportunity to collaborate with other local leadeErs to enhance the community's quality of life. Whether providing residential roof replacements or commercial maintenance, our alignment with the South Tampa Chamber reinforces our commitment to service excellence. View Our Chamber Profile →

FGCAR - Florida Gulf Coast Commercial Association of Realtors

Our involvement with the Florida Gulf Coast Commercial Association of Realtors (FGCAR) highlights Strategic Roofing’s specialized expertise in the commercial sector. By engaging with the region’s top commercial real estate professionals, we stay at the forefront of property development and maintenance standards across the Florida Gulf Coast. This partnership ensures that property managers and owners receive the most informed, professional roofing advice and service available in the market. View FGCAR →

Lakewood Ranch Business Alliance

Strategic Roofing is honored to be part of the Lakewood Ranch Business Alliance, one of the fastest-growing business communities in Florida. Our membership here signifies our dedication to professional growth and regional collaboration. As Lakewood Ranch continues to expand, we are proud to provide the roofing infrastructure and support necessary to protect the homes and businesses within this vibrant community. View Our Profile →

Carrollwood Area Business Association (CABA)

Known as "The Best Business Address," the Carrollwood Area Business Association (CABA) is a vital part of our networking strategy. Strategic Roofing’s membership in CABA allows us to connect with the Carrollwood community through grassroots involvement and professional networking. We take pride in being a local roofing contractor that neighbors can trust, and our work with CABA helps us maintain that personal, community-focused touch. View Our CABA Profile →

Meet the team!

Owning Partners

Scott
Cole

Roofing License holder
Owning Partner

With a lifetime in the Clearwater roofing industry, Scott ensures every "Strategic" roof exceeds Florida building codes.

Dave
Rano

GC License holder
Owning Partner

A great roof starts with a great process. We’ve built a system that ensures our customers feel supported from the first call to the final shingle.

Mike
Puffer

Owning Partner

Building strong, lasting relationships with our clients is an essential part of what we do, just as important as constructing a durable and reliable roof. This dedication to building trust and understanding is why our clients consistently recommend our services to their friends, family, and colleagues, knowing they'll receive the same exceptional quality and care.